Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is no longer just a game webmasters play against search engines such as Google. Because organic search rankings are at stake (a prize worthy of competition), gamesmanship has always been part of the equation. In the past, this gamesmanship has led to dubious tactics that have since been rooted out.
SEO is evolving.
Many of the tricks that worked in the past no longer provide any benefit. On one hand, the game is still on (remember the stakes!), but on the other hand, there are no quick fixes. If you count on gimmicks to rocket you to the top of the rankings, then don’t expect to stay there for any extended period. Search engines are constantly improving precisely for the purpose of making sure that gimmicky tactics DON’T work. The real key for lasting success in SEO is to provide great, helpful content, earn links from trustworthy sources, and stay attuned to the latest best practices in optimization.
HyperLinkPlus can help your page-rank improve.
This is where HyperLinkPlus can help. We can use analytics to help you keep your website optimized long-term. Trying to cheat the system occasionally creates a spike in traffic, but it leaves you vulnerable to search engine-imposed penalties just as often. SEO done right is not a get-rich-quick scheme, but a system in which you can draw steady traffic and be competitive in the rankings by playing within the rules.
We can help you in many areas including properly deploying your keywords, and optimizing your meta-data. Add in some rich content that informs and entertains the masses, and you have the keys to helping people find your website. The importance of earning links from reputable websites cannot be underestimated either. Joining the HyperLinkPlus client network grants you access to links and referrals that most SEO services could never provide.
Keywords and meta-data are often misunderstood. Keywords can be as simple as words found in your text, provided the words also represent the text as a whole. The next level of this process is integrating the keywords into your meta-data. This means including them in the underlying “back-end” of your text. Including them in the URLs of related pages and title tags, etc. will provide a boost (again, this is provided that the keywords being used match the page in question.)
SEO is a game of trial-and-error, and fine adjustments. Your best keywords, along with the search habits of web users will change over time. SEO takes work in keeping up with these subtle changes and updating your content accordingly. If you can’t spare the time and attention needed to stay at the top of your SEO game, this where HyperLinkPlus can help you take up that slack.