Website Design & Development
Website design trends are constantly evolving. Mobile devices are in everybody’s pocket, if not their hand, and the industry has become much more focused on the mobile market. What this means for websites is that individual pages often contain more information reducing the need to load multiple pages, and navigation bars are being optimized for both the finger and the mouse.
“Flat designs” have been in vogue in recent years, as they emphasize the scroll-able rather than the click-able. While the functionality is not greatly changed – just optimized for a multitude of devices – most websites created prior to the smart phone boom simply weren’t built to be mobile-friendly.The mobile state-of-mind is all about convenience. If more people are connecting to wireless internet with their phones, then their browsing experience benefits from fewer clicks, less load time, less bandwidth needed, lower data usage, etc.
There are other benefits of going mobile-friendly and you can read about them elsewhere on our site. This is where website development is headed, and HyperLinkPlus is adept at creating customized, responsive websites. “Responsive” refers to a website’s ability to seamlessly adjust its content to fit whatever size screen it appears on.
Recent web design trends have also favored a heightened level of interactivity. There are many creative ways to incorporate photography, video, and other multimedia content that allow users to engage with your website. Imagery and interactivity breathe life into your site and differentiate it from sites that don’t strike the appropriate balance.Storytelling can also be accomplished through such interactive content. Pairing great content marketing with compelling, personalized imagery the best ways to show your target audience who you are.
Any company website should aim to be the primary hub of a that company’s web presence. Your site is the best way for customers to find you, especially those who don’t already know you exist. This hub serves the purpose of connecting all your digital efforts; providing a handy place to feature all of your vital company information, your brand storytelling, social media, and anything else you want people to see. Having a Facebook Company Page is proactive, but it doesn’t quite stand in for all the roles an effective website can play. Google searches have replaced phone books, and your website is your listing. It grants your business a baseline legitimacy the same way print ads used to years ago.
Integrating your social media and website improves your overall user experience (UX), and extends your brand in a way that a social media alone is unable to.
HyperLinkPlus has a proven record of success in helping businesses of all sizes and budgets. We can help you establish a web presence tailored to your goals and vision. We may be the experts, but this is a collaborative process, and we will work with you to ensure you are happy with the end product. For a start-up, or an established company with a limited budget, websites can start small and be scaled up over time as the business grows. We can work with all budgets, and offer a a variety of payment options for your convenience. Websites can be paid for in full or over the course of a year, in monthly installments.